Wednesday, May 16, 2012

IS Facebook Worth 100 Billion Bucks ?

Facebook is an important part of the advertising business. Advertisers are spending lots of money to displays their businesses and I believe they are spending their money wisely because with so many people on Facebook, there is a wide possibility their clientele will grow. Although Facebook does a great job with advertising, it doesn't quite compare with television, and I don't think it will ever advertise as much as television. Television has a wider range of advertising than Facebook, and also more people watch television. This works out well for advertisers but I think the way Facebook generates the ads is kind of a violation of privacy to their users. On Facebook, they record your browsing history without your knowledge to come up with ads they think you might like. Some people may not like the idea of their browsing history being watched, I don't have a personal problem with it but i can see where people would find that inappropriate. If Facebook wants to use your browsing history to generate ads I believe they should notify you that your actions are being watched. Also, people find the ads are annoying and take up too much space on their timeline so i think their should be an option to display ads or not because if Facebook users really don't want to see the ads they can deactivate their profiles which decreases the chances of gaining customers for their advertisers, this defeats the purpose of the ads. Even with the money generated from their advertisers, I don't think Facebook is worth 100 billion dollars.

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